Pepsi, Where's My Jet?
Pepsi, Where’s My Jet? sits down with Leonard, Hoffman, the commercial’s creative team, and a truly unexpected cast of tangentially-involved public figures to tell the legendary tale of the kid who sued Pepsi for a fighter jet, and became the hero of a new generation.
The year was 1996, and the cola wars were raging. Despite Pepsi’s celeb-soaked advertisements, Coke still held the bigger market share, so the second-place brand decided to roll out its biggest campaign ever: Called “Pepsi Stuff,” it featured a soon-to-be infamous commercial implying that if you just bought enough of their products, you could use “Pepsi Points” to purchase sunglasses, leather jackets… and maybe a Harrier jet? Pepsi execs assumed the astronomical “price” of the military plane was set high enough to indicate it was a joke, but college student John Leonard saw it as a challenge and decided to call their bluff. Enlisting the help (and funding) of mountaineering buddy Todd Hoffman, Leonard hashed out a plan to score the grandest prize – even if it never existed in the first place. Shot in a rollicking, irreverent style and soaked in the music and culture of the mid-’90s, Pepsi, Where’s My Jet? sits down with Leonard, Hoffman, the commercial’s creative team, and a truly unexpected cast of tangentially-involved public figures to tell the legendary tale of the kid who sued Pepsi for a fighter jet, and became the hero of a new generation.
Release date
November 17, 2022
Studio
Cast
Michael Davis, Cindy Crawford
Director
Andrew Renzi
Writers
Jeremiah Murphy
Producers
Lauren Ospala, Nick Boak, Andrew Corkin, Andrew Fried, Theo James, Vivian Johnson, Dane Lillegard, Jeremiah Murphy, Andrew Renzi, Sarina Roma, Jordan Wynn
